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Marketing · Jakarta · Full-time

Digital Marketing Specialist (Growth & AI)

You'll help more people find Outerbloom at the moment they need us — running performance across Google, Meta and TikTok, with AI folded into the workflow, not bolted on afterward. This is a role where your campaigns move a number everyone can see.

What you'll own

  • Performance marketing: Plan, launch and scale high-ROAS campaigns across Google Ads, Meta Ads Manager and TikTok Ads, with a weekly eye on CAC and ROAS, not just spend.
  • E-commerce growth: Optimise the Shopify funnel end-to-end — landing pages, checkout friction, AOV levers — and ship the fix, not just the finding.
  • AI-assisted production: Use ChatGPT, Claude and Midjourney to cut creative turnaround from days to hours, without cutting quality.
  • Measurement: Build and maintain dashboards for CAC, LTV and retention so the team decides with numbers, not gut feel.
  • Landing page testing: Run structured A/B tests on ad landing pages and report what actually moved conversion.
  • Cross-channel coordination: Work with Creative and Ops so campaigns, stock and delivery promises never contradict each other.

What you bring

  • You use AI tools daily, and it shows in your output — not a line on your CV.
  • A proven track record in e-commerce or performance marketing, with numbers you can point to.
  • Fluent in Google Analytics (GA4). You decide with data, not instinct.
  • Punchy, persuasive copy in both English and Indonesian.
  • Comfortable owning a budget and being accountable for what it returns.
  • You've run, or closely supported, a full-funnel campaign from brief to post-mortem.
  • Google Ads
  • Meta & TikTok Ads
  • GA4
  • ChatGPT/Claude
  • Canva/Figma
  • EN + ID copywriting

Nice to have: Shopify Liquid · Figma or Canva for rapid ad testing · luxury gifting or floral category experience.

Bring your CV and 2–3 campaigns you've run — screenshots of results tell us more than a resume line.

Apply for this role